Top 10 Search Results in Google, Yahoo and MSN
by Mark Senden
This simple 3 step process will reveal
how easy search engine optimisation (SEO) can be. There are
many web sites that will babble to death about searchengine algorithms,
PR formulas, keyword density etc. Lets leave the obsessives
to do what they do best and rant till hell freezes over. In the
meantime, let's get your web site in
the top 10 results at Google, MSN and Yahoo.
There's 3 simple steps of basic SEO to remember:
- Choose key terms that are not hotly
contested by competitors.
- Optimise your page content and html for those terms.
- Actively seek external, one-way, incoming links with the targeted key
terms as the anchor text.
Let's take a look at those 3 steps in greater detail.
Choose key terms that are not hotly contested
by competitors.
Websites targeting
the most popular search terms are small fish in a big pond. By
targeting less popular terms with fewer possible search results,
your a bigger fish in a smaller pond.
Here's an extreme example. You're a commercial web-host and want
the company homepage optimised for search engines. With Google, the
terms 'web hosting' returns 23 million results. How about 'commercial
website hosting'? Well there's about 9 million other pages to compete
with there. The term 'webhosting specials' only returns 1.2 million
results. So how many other pages do you want to compete against,
23 million or 1.2 mil?
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