Top 10 Search Results in Google, Yahoo and MSN
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There are a few SEO tools around for selecting your search terms.
To find how many search-result competitors exist for related terms,
check out Google's
keyword suggest.
Once you've decided on a list of possible key terms, go
to Overture's site;
the Overture key-word
suggest tool is invaluable for gaining an insight
to how many hits these
terms are scoring per month. You're looking for about
5 to 10% of the total result pages that particulr key-term
returns.
Optimise your page content and html for your new terms.
The ideal page to optimise first is the homepage. There's many factors
at play with SEO, one of which is dependant on how many external
websites link to your page. The most common link you will get from
other websites is to the homepage or full domain name. So it follows
that this is the best place to start.
One of the most critical part of your web page is behind the scenes
in the html. Of particularly importance is the header content and
it's relationship to the rest of your body content. Your website
must include 3 very important tags in the head. They include title,
meta description, and meta
key-words. It is important to have the
title first with the 2 mentioned metas soon
after. Stuffing your head tags with many key terms and other clutter
,such as lengthy javascript, will only harm your SEO efforts.
So lets take a look at our web hosting site example. The html for
the index page should be something along these lines;
<!Doctype here ...../>
<html>
<head>
<title>Webhosting Specials</title>
<meta name="keywords" content="webhosting specials, webhosting, specials, web, hosting" />
<meta name="description" content="ACME Webhosting offers competitive webhosting specials" />
<!-- keep all your css external -->
<style type="text/css" media="screen">@import "your_css.css";</style>
<!--use link tags to external JS files if you're using -->
<script language="JavaScript" type="text/javascript" src="externalJavascript.js"></script>
</head>
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