Top 10 Search Results in Google, Yahoo and MSN
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The header tags will establish the relevant topic for the the page
content. The gist is to use html tags and content emphasise
'Webhosting specials' as a very prominent topic. Search engines
take notice of html tags such as <h1>, <h2>, <h3>, <strong>, <em>, <u> and <a
href> as indicators of topic relevancy. Be sure that 'webhosting
specials' appears in a h1 or h2 tag as close to the beginning of
your body tag as possible:
<body>
<h1>Website Specials</h1><!-- this may be the web page title --> ..snip..
<h2>ACME Webhosting offers competitive webhosting specials</h2>
Whatever content you have on-page, 'webhosting specials'
should to appear in bold and italic or underlined at least once.
Don't get carried away repeating the terms throughout your content.
Don't try to hide the terms by using a font colour the same
as the background. Just use the term as naturally as possible throughout
the copy so that it remains easily read. Remember you still have
to sell product; let's say a ballpark figure of
once per 100 words of content.
For the first 3 images tags which appear
in the html from the opening body tag, the key terms should
appear in the respective 'alt' attributes.
<p>..blah...<strong>Webhosting Specials</strong>. <u>Webhosting Specials</u> ..blah..</p>
<img src=mainlogo.jpg alt="Webhosting Specials Logo" />
Look at the links within the page content. "Webhosting Specials" should
appear as link text 3-6 times. Those links could also use a 'title'
attribute using the chosen key-terms or phrase.
<a title="Webhosting Specials of the Month" href=webhosting_specials.htm>Webhosting Specials</a>
The terms are to be repeated as close to the end of the page as
possible. An idea is to use a footer with a link to an about-us
page.
<a title="About ACME Webhosting Specials" href=about_acme_webhosting_specials.htm>About ACME Webhosting Specials</a>
</body>
</html>
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