Top 10 Search Results in Google, Yahoo and MSN
Page 1, 2, 3, 4, 5.
It's a good idea to have the Google toolbar installed on your browser.
If there's one available, install it. Your main task is
to be a linked on as many related web pages with a Google PR
of 4+. Avoid unranked pages and steer well clear of pages registering
as a gray bar in IE's Google toolbar all together. A grey bar is
an indicator of a site being "black-listed" for exploitive search
engines optimisation tactics.
Directories
Directories are the best places to start looking for external links.
Some directories will allow you a link without the need to reciprocate
on one of your website's pages. Try a Google search for directory
+ [insert your industry name]. Here's a list of some high
ranking directories.
Start at the top and work your way down.
Classified Ads
Try a search for websites that allow you to post free or cheap classified
ads with basic html. Use your key-terms or phrase in the classified
content as the anchor text for the link to your SEO web page.
Forums
Start using forums with high ranking Google PR's.
The forums must allow for links in your account signature. Do a search
at Google for the forum's cached pages and view a couple of examples
of cached discussion threads. Look for member's signatures. If they
are present, the forum is good for external links. If not, you're
wasting your time posting there for SEO purposes. Once registered
at the forum, start posting and be sure to
enable your signature to be attached. Each page featuring your signature
equals one external link. Join a dozen or so forums and those links
will start to grow.
News Articles and Press Releases
Do you think you have something newsworthy to say? Then write up
a news story and be sure to include a link (don't forget keywords
= anchor text) in the body or by-line. Submit the article to related
sites in exchange for prominent links. Submit to all the major web
news sites. Each website that publishes the article is another incoming,
one-way link with your key terms as the guiding light.
Research Your Competitors' Websites
Do backlink searches on your competitors. Back link searches are search criteria which asks for sites linking to a page that do not include the page's domain. For example, at Google a back link search for www.acmehosting.com would be link:www.acmehosting.com -site:acmehosting.com. Duplicate your competitors efforts and get your site linked where ever they've managed to.
There's one important note regarding Google SERPs the "Sandbox" effect.
Some contend that Google filters new domains out of all
searches bar searches for their own domain name, or obscure terms,
for a period of three to nine months. The length of stay in the sand-box
is determined by the popularity of the site's key-words.
Google PR rank and SERPs are inter-related but are not the same thing.
Your website can enjoy a Google PR of 7 yet get sandboxed in the
results pages for your targeted key terms. The only thing you can
do is work on your external linkages, and add more pages
of fresh content to the website.
Another Google note to consider is to maintain
a balanced mix of external link anchor text. Try not to have a high
percentage of your external links featuring the same anchor text.
Set a maximum of 80% for any single key term or phrase. Mix-up the
remaining 20% with relating terms or phrases.
by Mark Senden
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