Not all businesses believe that the web can be a source of sales in their industry. We've heard a lot of rationalisations for taking this viewpoint from business website start-ups. But in most cases it's just that, a rationalisation based on lack of information or reluctance to dip into the market via the web.
Sales generated by the web are a reality in all industries. As of August 2009, 57% of all small businesses in Australia are taking orders from the web1, a 4% increase over the past year. If you don't have competitors that have found a way to tap into online sales, it's only a matter of time. If your current website is little more than a digital brochure, then re-tasking your website for generating business is the next logical step into expanding your reach into the market.
This Website Sales webpage is a place-holder for other websites that are linking to it. The subject of Website Sales at v2Media has moved to the website Sales Conversion webpage.
1Senis eBusiness Report 2009